What We Do
Research & Policy
Evidence-based research that amplifies Asian American voices, informs policy decisions, and drives meaningful change in our communities.
Data-Driven Advocacy
Our research team produces original data, policy analysis, and community assessments that fill critical knowledge gaps about Asian American experiences. We believe that accurate, disaggregated data is essential for equitable policy-making.
Unpacking Resentment and Belonging in a Polarized Moment
Anti-democratic drift among Asian Americans is often shaped by resentment rooted in fear, exclusion, and feeling unseen. The emotional need for belonging can also drive political drift.
Written Report
How fear, exclusion, and unmet needs for solidarity shape resentment, zero-sum thinking, and political alignment.
Open resourceUnderstanding key audiences within the AAPI community
Building narrative power requires activating a broad majority, including audiences not yet aligned on key issues. This work includes six audience personas for Millennial and Gen Z AAPI communities.
Written Report
Research findings on key audience segments and narrative strategy for engaging next-generation AAPI communities.
Open resourceAudience Persona Guide
A practical guide to six audience personas reflecting values, tensions, and lived experiences of Millennial and Gen Z AAPI audiences.
Open resourceTesting cutting-edge narrative techniques in the field
AAF translates research into action by testing narrative strategies in real-world conditions, including affirmative action and mental health content campaigns.
Learn more about our campaign
Campaign materials from field-tested narrative strategy work ahead of key Supreme Court affirmative action decisions.
Open resourceMental health content toolkit
Toolkit and messaging guidance from narrative testing work focused on reducing mental health stigma in AAPI communities.
Open resourceNeed Custom Data?
Our research team is available for custom data requests, community assessments, and collaborative research projects. We partner with community organizations, academic institutions, and government agencies.
- ✓Community needs assessments
- ✓Demographic analysis & mapping
- ✓Policy impact evaluations
- ✓Survey design & implementation
Research Partnerships
Interested in collaborating on research that impacts Asian American communities?
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