What We Do
Our Initiatives
Our initiatives engage AAPIs who are earlier on in their political journeys to move them toward values of racial solidarity and action that builds a multiracial future.
Focus Areas
We pair narrative strategy with on-the-ground partnerships to turn research into action and make civic engagement accessible.
These audiences may feel overwhelmed or put off by politics and disconnected from social movements. Our research finds that acknowledging their feelings and offering creative, accessible pathways to engage with AAPI issues boosts belonging and motivates action.
We turn research into action by partnering with grassroots organizations, content creators, digital strategists, and community leaders to reach new audiences and empower them to reclaim the AAPI voice and story.